Tracing Tea is a unique and innovative project, providing an excellent opportunity for companies to join in and ensure the success of the expedition. The vehicles themselves, already on the road in the UK, present a powerful advertising potential; turning heads and creating interest wherever they go. Add to this the media coverage, both in the UK and abroad, the website, book and television series, the major outputs of the expedition; any association with Tracing Tea will provide a unique marketing tool.

The 3D autorickshaw is part of a scheme that not only gives advertisers space on the Tracing Tea website but, with the virtual ads reproduced on actual rickshaws driven back from Calcutta, will also ensure coverage by our documentary series and represent a unique opportunity for local and international exposure.

Users can upload images to 'tiles' on the vehicle. Potential sponsors can preview their logos before purchasing to secure a space on our virtual rickshaw for five years, not to mention the spot on the real vehicle.